Let's face it, we all enjoy the benefits of online shopping: ability to find the product you're looking for from several retailers at once, you don't need to wait in line for purchase, and you can save your gas money. While the purchasing process can be a breeze, some online shoppers may not find online return as simple. Retailers' online return process and policy may create a hassle for online shoppers to return or exchange the products they ordered, which may lead to a decrease in sales.
In the midst of building your fashion e-commerce on systems like Magneto, Shopify, and Woocommerce, figuring out your return policy and the process can be a complex problem. As an omni-channel fashion ERP system, AIMS360 strives to work with various companies in the apparel industry to help you expand the resources you need in growing your fashion business. We've recently partnered with Happy Returns, a forerunner in solving online shopping return problems by building a network of physical return locations called Return Bars to enable in-person returns from online shoppers.
Online Shoppers' Confessions
On the left, is a dialogue between online shoppers confessing why online returns can be frustrating and time-consuming.
How Can Happy Returns Help?
Happy Returns is solving the many pain points shoppers face making online returns. First is the traditional arts-and-crafts project of finding a box, packing items, printing a label, and sealing with tape. Second is visiting the carrier, which usually has long lines, limited business hours, and sometimes a lack of parking. Last, is waiting up to two weeks and constantly checking credit card balances to confirm a refund has been granted. With Happy Returns, customers have an option to return items in-person for free and get an immediate refund. Shoppers overwhelmingly prefer this option, and we’re enabling it for retailers who have few or no stores through our Return Bar network.
Retailers partnering with Happy Returns experience several key benefits. The first is greater sales—when customers know they have a free, easy way to return items, they are more likely to purchase and try more items. Because Happy Returns aggregates items from the initial point of the return, the cost of the entire service including shipping is less than shipping items individually in their own boxes. Finally, because returns are inspected and approved at the beginning of the process, with confirmation emails sent to customers in real-time, calls to customer service to check the status of refunds are virtually eliminated.
Think "buy online, return to store" for retailers without stores.
Happy Returns co-founders David Sobie and Mark Geller met at HauteLook, an early flash sale retailer acquired by Nordstrom. After the acquisition, David and Mark worked on the highly successful Return to Rack program that enabled HauteLook shoppers to return products to Nordstrom Rack stores.
Learn more at www.happyreturns.com
